| GETTING TO KNOW | Alice Rose Bridal

Two brides getting married in Alice rose bridal dress

Nestled in the picturesque town of Ashby De La Zouch, Alice Rose Bridal is a pretty boutique which celebrates authenticity with their eclectic collection of gowns,
hand-picked to make brides both look and feel their most amazing selves.

Bringing together personal service, immeasurable care and, of course, incredible gowns this boutique focuses on delivering a relaxing and truly special dress shopping experience. Want to know more? Us too; luckily we caught up with owner Donna to chat about all things Alice Rose…

Bride and Groom kissing under arch way. bride wearing Alice Rose dress

So Donna, can you give us a little introduction to Alice Rose Bridal?

Alice Rose Bridal is my lovely little bridal boutique based in Leicestershire. I’d say our boutique is for the bride who seeks timeless style with a contemporary edge. I take great pride in ensuring everyone who comes through our doors receives a personal service, immeasurable care and, of course, incredible gowns!

Large wedding bouquet with red and orange florals

What bridal designers do you stock and why?

I am so in love with all of our designers and all for different reasons! They each offer our brides something different but each sit perfectly within our brand and boutique vibe We stock Eddy K as I am a huge lace lover and Mr Eddy's Italian design and lace work is unrivalled within the bridal industry- these dresses are seriously swoon worthy! Romantica Of Devon brings a contemporary twist on timeless while we have Dando London for a real modern twist and bespoke standout beadwork. An exciting recent addition was House Of Mooshki which immediately appealed to my vintage inspired 1950’s fashionista side and has endless options. Lastly, It’s A Gracie Mae Day is our very own, in-house collection of Bridesmaid and all-things-Bridey merch! New to the boutique for July 2022.

What is your favourite thing about owning a wedding dress shop?

Empowering our brides to feel their best version of themselves! Seeing someone’s confidence blossom throughout their journey with us is an incredible feeling and I think the best job satisfaction anyone could ask for. I also feel truly blessed to share such wonderful moments with people; it really isn’t just a dress it's everything it stands for. I’m a bit of a romantic and I feel extremely grateful that our brides trust me with this great honour.


Alice Rose Bridals top pieces of advice to brides about to attend an appointment…





1. YOUR BRIDE SQUAD - choose them wisely! Too many opinions can be overwhelming and distracting. Bring those who’s opinion you couldn’t choose your dress without.

2. DO A LITTLE RESEARCH - check out our website and follow us on social media. Make sure we have dresses you are drawn to and get a feel for our vibe. Our aim is to help you find your dream dress and give you wonderful memories to treasure.

3. TRUST YOUR BRIDAL STYLIST - it’s what we are trained and love to do so use our experience and expertise.

4. DON’T BE AFRAID TO SAY WHAT YOU DO AND DON’T WANT - I promise we are listening. If you are nervous for any reason please just say, we can tailor your appointment especially for you, we want you to feel YOUR version of amazing.

5. RELAX AND ENJOY we are all here for you lovely! Speak to us before your appointment if you have any questions so that you can come feeling comfortable and ready. Don’t worry about a thing just relax and enjoy your dream dress experience - you will love every second! 

GET IN TOUCH

www.alicerosebridal.com | e: hello@alicerosebridal.com | t: 01530 587210

8 Rushtons Yard, Ashby De La Zouch, Leicester, LE 65 1AL


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